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How did we “suddenly” get to the boom of Artificial Intelligence (AI) we live in? Artificial Intelligence is far from a recent or sudden invention. Powering everything from chatbots to self-driving cars, its origins trace back centuries.

At Hudson Hill Capital, our portfolio companies view the Go-to-Market strategy as the cornerstone of their success. While many companies perform certain aspects of the GTM function, high-performing companies distinguish themselves by embracing a comprehensive GTM strategy. Comprehensive GTM focuses on creating sustainable revenue growth by integrating sales, marketing, customer insights, channel strategy, and sales enablement.

At Hudson Hill, we observe that the ability to translate strategic priorities into clear, actionable financial plans is a critical differentiator within our portfolio companies. As a result, we view budgeting as more than an annual exercise of selecting financial targets, but rather a strategic discipline that directly influences investment outcomes. We believe that budgeting should give rise to a detailed set of actions for the year, enabling businesses to allocate resources efficiently, track performance, and remain agile in response to market dynamics.

Each year, we take time to reflect on the economic and capital market conditions that impact Hudson Hill’s portfolio companies. This year’s review represented an interesting moment in time, as our Leadership Summit coincided with the start of a new administration in the United States, which will lead to significantly altered conditions in each of the markets we reviewed. Nonetheless, a grounding in the current macro environment provides helpful framing for business decisions made every day in our companies.